What is Technical SEO?
Technical SEO is the process of optimizing a website in order to improve its technical performance in search engines. It is a fundamental aspect of the overall SEO process and should be undertaken first before the on-page and off-page processes.
Technical SEO helps ensure that search engines can crawl your website, index it properly, and display it in search engine results pages (SERPs).
It is mainly about making your website more accessible for both users and search engine robots. Technical SEO includes optimizing things like page speed, structured data, internal linking, and more.
Most of the time when we talk about SEO, we’re talking about on-page factors such as keyword research and backlink building. While those are important factors for improving your search performance, it’s also crucial to make sure your site’s infrastructure is optimized for crawling and indexing by major search engines like Google.